Professional Services
A premium rebrand that doubled consultation requests
A regional law firm repositioned around a specialised practice and rebuilt its site into a credibility engine.
- +118%
- Consultations
- +37%
- Average matter value
- +204%
- Organic sessions
The challenge
Where Verity Legal Group was stuck
The firm looked identical to every competitor and attracted price-shopping enquiries that rarely converted to retainers.
What we did
- Repositioned the firm around two high-value practice areas with a distinct verbal identity.
- Designed a restrained, premium site with proof-driven consultation paths.
- Launched an editorial program targeting decision-stage legal questions.
Engagement
Duration
7 months
Services delivered
Branding
Website Design
Content Marketing
Before & after
The measurable difference
Before
Consults44
Organic55
Revenue index50
After
Consults96
Organic167
Revenue index118
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