Home Services
From invisible to booked out across three counties
A family HVAC business rebuilt its local footprint and tripled booked service calls within nine months.
- +312%
- Booked service calls
- -46%
- Cost per lead
- 84 in top 3
- Map pack keywords
The challenge
Where Northbend HVAC was stuck
Northbend relied entirely on word of mouth and a directory listing. Seasonal dips left technicians idle and paid ads were losing money on broad match traffic.
What we did
- Rebuilt local landing pages for each service area with unique, genuinely useful content.
- Cleaned up citations and rebuilt the Google Business Profile with weekly merchandising.
- Restructured Google Ads around emergency-intent keywords with call tracking.
Engagement
Duration
9 months
Services delivered
Local SEO
Google Business Profile Optimization
Google Ads
Before & after
The measurable difference
Before
Calls62
Leads41
Revenue index38
After
Calls255
Leads178
Revenue index142
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ReadReady to grow with a team that measures what matters?
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