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Marketing thinking worth your time

Everything here comes from work we are doing in live accounts — no recycled advice, no filler.

SEO

The local SEO checklist service businesses actually need in 2026

Most local SEO advice is a decade old. Here is the current, prioritised list of what moves map pack rankings today.

Humayun Kobir · Jul 14, 2026 · 8 min read

Paid Media

Why your paid ads stopped working (and it is probably not the algorithm)

Performance plateaus usually trace back to three fixable causes. Here is how to diagnose which one is yours.

Nadia Fournier · Jun 28, 2026 · 6 min read

Web & CRO

Designing websites that convert without looking like everyone else

Conversion best practices have produced a generation of identical websites. Distinctiveness is now a performance advantage.

Rowan Ellis · Jun 9, 2026 · 7 min read

Brand

Positioning: the cheapest growth lever most businesses ignore

Before you increase budget, make sure you are selling something a specific buyer clearly wants.

Humayun Kobir · May 22, 2026 · 5 min read

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