A growth studio built on evidence, not promises
AdaptingSocial LLC exists because too many businesses pay for marketing they cannot measure. We built the agency we wished existed: senior, transparent, and accountable to revenue.
From one client to a full studio
AdaptingSocial began in Frankfort, Kentucky, when founder Humayun Kobir kept meeting business owners with the same complaint: they were spending real money on marketing and could not tell what any of it produced.
The first engagements were simple — fix the tracking, fix the local presence, and report honestly. That combination worked so consistently that referrals outpaced capacity, and the studio grew around the disciplines clients kept asking for.
Today we run integrated programs across search, paid media, web, brand, and analytics for businesses in eleven industries. The principle has not changed: if we cannot measure it, we will not sell it.
0%
Average revenue growth
0
Businesses scaled
$0M
Client revenue influenced
0
Industries served
Mission
To make marketing spend accountable, so growing businesses can invest with confidence instead of hope.
Vision
A market where every business owner can see exactly which marketing decisions created their revenue.
Approach
Diagnose honestly, prioritise ruthlessly, execute with senior people, and report in plain language.
Four principles we actually enforce
Evidence over opinion
Every recommendation is backed by data you can inspect yourself.
Plain language
No jargon shields. If we cannot explain it simply, we do not understand it well enough.
Senior attention
The people who win your business are the people who do the work.
Long-term thinking
We optimise for the compounding result, not the impressive first month.
“I would rather lose a pitch than oversell a result.”
Humayun has spent over a decade building demand programs for service businesses and B2B brands, and still personally leads strategy on every account the studio takes on.
His approach is deliberately unglamorous: fix measurement first, find the constraint, then apply focused effort until the numbers move. Clients stay because the reporting tells them the truth, including when something is not working.
He works from the Frankfort studio and is genuinely reachable — most clients have his direct line.
How the studio grew
- 2019
The first client
AdaptingSocial began as a one-person consultancy helping Kentucky service businesses get found locally.
- 2021
A full studio
Design, content, and paid media capabilities joined the practice, allowing end-to-end programs.
- 2023
Measurement first
We rebuilt our delivery model around revenue attribution, making payback period the core metric.
- 2024
National reach
Multi-location and B2B clients across the United States joined the roster.
- 2026
Today
A senior team running integrated growth programs for ambitious businesses in eleven industries.
What makes working with us different
We are deliberately small so that experience, not headcount, is what you buy.
Senior-only delivery
The strategist who pitches is the strategist who executes. No bait and switch.
Capped client roster
We take on a limited number of accounts each quarter to protect quality.
Revenue-level reporting
Attribution runs to closed revenue, not to form fills.
No lock-in contracts
Rolling quarterly terms. We earn the renewal every cycle.
Full asset ownership
Accounts, files, and data are yours from day one, always.
Plain-language updates
You will never need a translator to understand our reports.
The people who do the work
Humayun Kobir
Founder & Growth Strategist
Leads strategy across every account, with a decade of building demand programs for service businesses and B2B brands.
Nadia Fournier
Head of Paid Media
Manages eight-figure annual media budgets with an obsession for payback period over surface metrics.
Rowan Ellis
Design Director
Builds design systems that look premium and convert, from brand identity through to shipped interfaces.
Samuel Ortiz
Analytics Lead
Turns messy marketing data into decisions leadership teams can act on with confidence.
Imani Blake
Content Strategist
Runs editorial programs that rank and read well, built on genuine subject-matter research.
Theo Lindqvist
Lead Engineer
Ships fast, accessible builds and the tracking infrastructure that makes reporting trustworthy.
Visit us in Frankfort, Kentucky
- 237 Langford Ave, Frankfort, KY 40601, United States
- +1 (959) 274-0525
Monday – Friday9:00 AM – 6:00 PM EST
Saturday10:00 AM – 2:00 PM EST
SundayClosed
Ready to grow with a team that measures what matters?
Book a free 30-minute growth review. You will leave with three specific opportunities, whether or not we work together.