PPC Advertising
Paid media managed to profit, not impressions.
How our ppc advertising work delivers
We build paid programs around unit economics. Every campaign is structured so you can see cost per qualified lead and cost per closed deal.
Cross-channel budget allocation shifts spend to whichever platform is producing the cheapest quality pipeline this week.
-41%
average cost per qualified lead
Senior specialist ownership
Rolling quarterly terms
Revenue-level reporting
What changes for your business
Predictable pipeline
Scale spend with confidence once payback windows are proven.
Waste elimination
Aggressive negative keyword, placement, and audience hygiene.
Full-funnel view
Offline conversion imports connect ad clicks to closed revenue.
A clear four-stage engagement
- 01
Discovery & audit
Account audit, conversion tracking validation, and competitor ad intelligence.
- 02
Strategy blueprint
Channel mix, budget model, offer testing plan, and forecast.
- 03
Build & launch
Campaign build, creative production, and landing page alignment.
- 04
Measure & scale
Weekly optimisation, bid strategy tuning, and incrementality testing.
Everything included in this engagement
Scope is documented up front so there are no grey areas about what you are paying for.
- Cross-channel budget planning
- Conversion tracking architecture
- Creative & ad copy testing
- Landing page conversion support
- Audience and remarketing strategy
- Transparent reporting dashboards
PPC Advertising questions, answered
Ready to make ppc advertising a growth engine?
Book a free review and we will show you the specific opportunities in your account before you commit to anything.