E-commerce
Profitable scale across Meta and Google
A DTC outdoor gear brand moved from break-even ad spend to a healthy contribution margin at 3x the budget.
- 4.1x
- Blended ROAS
- 31%
- Email revenue share
- 3.2x
- Ad spend scaled
The challenge
Where Harborline Supply was stuck
Meta creative had gone stale, Shopping feed data was incomplete, and email flows barely existed.
What we did
- Rebuilt the product feed and restructured Shopping around margin tiers.
- Shipped 24 new creative concepts per quarter with a clear testing framework.
- Launched lifecycle email flows covering browse, cart, and post-purchase.
Engagement
Duration
12 months
Services delivered
Facebook & Instagram Ads
Google Ads
Email Marketing
Before & after
The measurable difference
Before
ROAS42
AOV index60
Revenue index64
After
ROAS132
AOV index89
Revenue index198
More work
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ReadReady to grow with a team that measures what matters?
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